About Us

Geoplanning+ is a tool developed by Scopesi, a market research firm based in Argentina, which has been dedicated to outdoor advertising (OOH) for over 30 years, and has been measuring the OOH medium for 12 years. Scopesi partnered with The Marketing Center, a local firm with over 40 years of experience in market research in Puerto Rico, Caribbean, Central America and U.S. Hispanic markets. Over the years, The Marketing Center has encountered clients expressing the need for a tool that can provide data to generate informed and strategic decisions regarding the OOH medium. Just as there are tools for measuring traditional media, Geoplanning+ is a neutral third-party tool that measures the impact of OOH campaigns comparable to other media, whether traditional (TV, radio, etc.) or social networks.